On Saturday night, members of Candorem attended the Madison Advertising Federation’s 51st annual ADDY Awards at the Monona Terrace in Wisconsin.
Some of our best work from 2018 competed against agencies from the Madison and Milwaukee areas of the state. Our work was recognized with 23 awards including our very first gold award. Gold award winners go on to compete with the best of the best from other states in the Midwest for the regional award show. The next step from there is the national award show pulling in the best work from all agencies in the United States.
Some of the Candorem team celebrates at the photo booth after the show.
For context, and some quick napkin math, we earned roughly 5% of all awards presented this year. Not too shabby for a small strategic interactive marketing agency based in small town Lake Mills, Wisconsin!
Although Candorem is traditionally a UX-focused web design and interactive agency we were able to sweep the Sales & Marketing Publication Design (Cover) category this year for our book cover design work with local horror author Brian Harmon, and the purchasing catalog cover shoot for local agriculture client Abendroth Hatchery.
Candorem also swept the Online/Interactive – Website Based App category for our work with Johnson Health Tech, a top five fitness equipment manufacturer in the world, for our work on their new health and fitness coaching app TREO.
As the founder of Candorem, I want to say a heartfelt thank you to our clients, partners, and friends. Your support and trust in our process has been instrumental in not only our success but, more importantly, our joint success in the projects we’ve launched together over the years.
We look forward to continued growth in Candorem and the expansion of our now award-winning UX Triggers early stage market research platform.
A full list of our awards:
UX Triggers (website)
1 Gold & 2 Silver ADDYs – 2019
UX Triggers is an early stage automated marketing research platform that allows organizations to rapidly assess market sentiment of images and websites by age, gender, and key emotional ratings like trust or quality. All done within minutes by our research-driven algorithms.
Category: Elements of Advertising – Digital Creative Technology – Interface & Navigation
Category: Elements of Advertising – Digital Creative Technology – Innovative Use of Interactive / Technology
Hayes Performance Systems Websites
11 Silver ADDYs – 2019
Hayes Performance Systems, a global manufacturer of brakes, suspension systems, wheels and components, was in need of a website redesign that could not only fit their company’s main manufacturing site, but also their 6 additional brand markets. Disrupt Idea Co, Hayes’ agency of record, chose us to guide the strategy for the UX and design with this massive project.
Category: Online/Interactive – Websites – B2B
Category: Elements of Advertising – Digital Creative Technology – Interface & Navigation
Category: Online/Interactive – Websites – B2B
Category: Elements of Advertising – Digital Creative Technology – Interface & Navigation
Category: Elements of Advertising – Digital Creative Technology – Responsive Design
Category: Elements of Advertising – Digital Creative Technology – User Experience
Category: Online/Interactive – Websites – B2B
Category: Cross Platform – Online/Interactive Campaign
Category: Elements of Advertising – Digital Creative Technology – Interface & Navigation
Category: Elements of Advertising – Digital Creative Technology – User Experience
Race Day Events Corporate Website
Silver ADDY – 2019
After Candorem successfully launched the Madison Marathon event website for Race Day Events, the team at Race Day decided it was time to take on an even larger project; a complete redesign of their corporate site.
Brian Harmon Books: Hands of the Architects Books
2 Silver ADDYs – 2019: Book 1 & Book 2
Brian Harmon, author of horror and suspense, was ready to complete his much anticipated trilogy, The Hands of the Architects. To kick off the story’s completion, he wanted to re-release the first installment of the series with a new cover.
Abendroth Hatchery Catalog
Silver ADDY – 2019
When a local family-owned hatchery decided it was time for an upgrade on their catalog, they came to Candorem to make sure that their customers’ expectations were met. Instead of white labeling an existing catalog like most farms do, they came to us to create their own custom catalog.
Sullair Kiosk
2 Silver ADDYs – 2019
Category: Elements of Advertising – Digital Creative Technology – Interface & Navigation
Treo Wellness App
3 Silver ADDYs – 2019
Category: Elements of Advertising – Digital Creative Technology – User Experience
Category: Elements of Advertising – Digital Creative Technology – Interface & Navigation
