Overview
Frostwood Farms Kitchen teamed up with Candorem to create a website for their destination event venue in Middleton, Wisconsin. Their core team had already worked with Candorem to design their parent company’s website, so they knew we would be up for the challenge in helping launch an intuitive solution to connect with their various customer types.
Services
- Workshop
- Copywriting
- Website Design
- User Experience (UX)
the challenge
finding the right audience
Launching a new business is hard. Marketing a new business needs to be adaptive enough to change strategy, design elements, or content quickly.
To make that work, we had to focus on the core business and grow from there.
Who should come to Frostwood? What will they expect? How can we touch on the personal on-site experience they enjoy?
Excellent photography and intriguing copy were the starting point.
the process
an ever-evolving business
Deep into the project, some of Frostwood’s go to market strategy had changed and it would require both teams to think about the purpose of the website. We were able to transition this into a discovery session to reframe priorities, customer needs, and apply it to the website.
As a team, we helped Frostwood determine, the who, what, and why for their business. This lead to a much more refined digital marketing strategy and culminated with their first ever website launch.
the solution
be their guest
A little Photoshop magic and a handful of delicious lunches later, the website launched smoothly. Within their first months 6 events had already been booked, with more on the way.
