Strategic Decision Making

Step 1: Discovery Workshop

We start each project with an agile discovery workshop organized around your project and intended outcomes. No two workshops are alike. We bring in key internal stakeholders, partners, or team members chat, have some beverages and split into two teams. Wait…teams?

Absolutely. Not only is it fun and engaging but it empowers everyone with the ability to share their own thoughts on customer touch points, lead generation, and requirements.

The goal: define all potential customer touch points, decision makers, and their motivations as they relate to your business model.

Step 2: Research & Competitive Analysis

Let’s take  all of the great information from our workshop and get hyper-focused on your industry, competitors, and existing customer behavior as it relates to driving revenue. What works, what doesn’t, where are they coming from and what are the expectations of your individual prospective customers.

When appropriate, we’ll interview stakeholders, customers, and do in-depth user testing to define your value as it relates to your customers.

Oh, did we mention we’re one of only a handful of official partners with UserTesting.com?

Step 3: Define Key Metrics for Success

Now that we’ve become hyper-focused on your industry and what makes you special, we’ll ask some difficult questions.

Together we will define your key metrics for success. If you want more hits on your website or more followers on Facebook or Twitter you’re probably talking with the wrong folks at this point. However, if you want to do great things like increase online revenue for a specific product line by 2.5% this year or decrease support center calls by 10% this quarter you’re in the right place.

We like specifics. It means you know what you want, we’ve communicated successfully, and, most importantly, we are all accountable for strategic growth that can be replicated.

Step 4: Develop Marketing Strategy

Combining all of the incredible data we’ve collected we create a detailed strategy document that overviews your specific customer experience flow, what competitors are doing successfully, and how our findings suggest you can gain market share and achieve your business goals.

It’s detailed. It’s strategic. It’s actionable.

Step 5: Create Assets & Implement

Our focus is marketing and driving revenue. We will work together with existing internal teams or drive the creative on our end entirely.

We will strategically create:

Step 6: Analyze, Adjust, and Grow

After we help implement and launch strategic marketing materials we’re not done. We don’t disappear into the client’s worst nightmare of unanswered phone calls and emails. We’re there to help you long-term.

We continue to monitor your strategies for 30 days. Then we analyze and meet with you to discuss our findings, plan our next steps, or give everyone high fives. Even after that we’re accessible. Seriously. It’s something we take great pride in.

Often times we work with clients long-term to create agile strategies each month, create new marketing materials, and analyze incoming metrics to drive new directions. We’ll be your partner for as long as long as it makes sense for you.