The Henry Vilas Zoo is one of ten remaining free zoos in North America. As an accredited AZA (Association of Zoos & Aquariums) zoo, their mission is to conserve and protect the wonders of the natural living world. Last year, they welcome more than 725,000 visitors.
We were approached to not only design and develop a custom microsite for the zoo, but also build a custom content management system (CMS) that allowed visitors to submit and vote on memories on the microsite while allowing the zoo to manage the process.
After the first 30 days of running the campaign, Henry Vilas Zoo saw over 2,000 votes on over 30 individual submissions.