In early 2016, Better Business Bureau of Wisconsin approached Candorem to perform an in-depth audit of their past marketing strategies for business-to-business (B2B) campaigns.
This included a leadership workshop, a ridiculous amount of research, user testing studies for landing pages, email marketing drip campaign outlines, and a collective strategy guide that weighed in at 52 pages.
Then, we were fortunate enough to be selected to produce Better Business Bureau of Wisconsin’s new “Ask BBB” television campaign that had a consumer-driven focus.
“I am very impressed with the process, creativity and quality of Candorem’s product. We were looking for a commercial that spoke to a younger audience about the BBB and marketplace trust. Candorem delivered a great product on-time and on budget under a very tight turnaround time.”
James D. Temmer, President/CEO
BBB Serving Wisconsin
shot on RED 4k camera
turn around time
ad runs in Wisconsin
This television commercial was awarded six ADDY Awards in 2017: local television advertising :15 or less, local television advertising :30 or less, copywriting, sound design, editing, and cinematography.